When it comes to real estate, you want your ads to stand out from the competition. If you are using the same tactics as everyone else, you will likely be forgotten.
This blog post discusses 11 tips that will help make your real estate ads more effective and generate more leads for your business.
1. Use Eye-Catching Visuals
People are drawn to visuals, so make sure your ads have high-quality images. If you can’t take photos yourself, hire a professional photographer specializing in your niche. They know how to stage the scene that images highlight the focal areas of the property.
Provide a 360-degree view of the home or building with drone inspection services. These unmanned aerial vehicles can provide a more extensive idea of the property since they can take pictures or videos not often seen by the public, like the condition of the roof or the size of the land.
Create videos to show off the property in motion. Ideas include doing a virtual tour of the home or making a short clip that shows all the rooms. If your property is in an urban area, you can show what it’s like to stroll down the street and visit different shops and restaurants nearby.
If you have more time, make several images and videos into GIFs for social media posts. Use high-resolution images and videos for your ads.
However, regardless of what visuals you plan to use, be consistent for branding. If possible, try to use avoid stock photos and videos.
2. Write a Compelling Ad Copy
Your ad copy is just as essential as your visuals. You have to convince people to click on your ad and learn more about the property.
Start with a catchy headline that will make people want to read more. It needs to be relevant to what you are selling and note any special features or amenities of the property.
Include a brief overview of the property, highlighting what makes it stand out from others. If you have any notable reviews or awards, mention them here.
End with a CTA (call to action) that tells people what you want them to do next. This could be anything from requesting more information to scheduling a visit.
Make sure your ad copy is error-free and easy to read. Use a conversational tone and keep the length to around 150 words or less. Remember, people are skimming through these ads, so use short, concise sentences.
If you need help writing ad copy, consider using a professional writer or marketing agency that specializes in real estate. Create a blog to post longer, more detailed information about the property or the surrounding community. This practice will give potential buyers access to all the information they need when making their decision.
3. Redesign the Website to Focus on User Experience
Your website is another way to advertise your real estate business. Because of that, pay attention to user experience.
If you have several properties listed on the site, allow visitors to sort by location or price. This way, they can quickly find what they are looking for. Include enough information about each property, including photos, videos, and a virtual tour if possible.
Make sure all the contact information is easily accessible and prominently displayed on every page. You want people to be able to get in touch with you quickly if they have any questions or want to schedule a visit.
Keep your website up-to-date with information and content. Add a blog to your site that gives people an inside look at the latest properties for sale or rent in addition to any changes in government regulations, news about nearby developments, etc.
Visitors may not always be on their computers when looking for properties so make sure your website is mobile-friendly. Your website should also be responsive, so it looks good on any device.
Use clear and concise language throughout the website, eliminating any jargon that might confuse visitors. Keep the text short and easy to read.
Try to keep the website’s loading speed as fast as possible, so people can access it whenever they want. The best websites load in less than two seconds, but three or four is also acceptable.
4. Target Your Audience
Your target audience plays a big role in your real estate advertising. Targeting allows you to reach the people who are most likely to buy or rent from your company, saving you time and money on marketing efforts.
There are several ways to go about targeting:
- Location: This is probably the easiest form of targeting because it narrows down your audience based on where they live.
- Demographics: These are the characteristics that describe a person’s age, gender, income level, and occupation.
- Interests: This will help you find people who are interested in buying or renting a property like the one you’re selling. You can target those who have recently searched for real estate online or follow certain companies or blogs related to the industry.
- Behaviors: This includes things like how often people purchase a home, what type of housing they usually buy, and whether they’ve been looking for real estate recently.
- Life events: This could be anything from getting married to starting a new job or having children. Some of these events may affect whether people are ready to buy or rent, so target them accordingly.
If you follow these tips, your real estate ads will be more effective and generate more leads for your business!